Marketing has always fascinated me. Not because I would ever want a job as a marketer, but simply because it seems so strange to me that certain people spend their entire working life trying to figure out how to entice me to buy something.
How frustrating is it, at this point in our scientific development, with all of the research, scientific instruments and information at our disposal, to hear that our best and brightest don't know the cause of something? It seems as if it happens quite a bit, especially when it comes to health.
I read this article the other day posted on Slate magazine. The article discusses the idea of tailoring care to the patient's willingness to participate in and keep up with prescribed therapies and/or regimens.
Going on a diet can be described in both quantitative and qualitative terms. Many people seek to limit the number of calories they take in increase the number of times they eat per day while decreasing the portions consumed - both quantitative changes in the dietary habits.